Customer-centric, data-driven, performance led.
How do you stay ahead of the competition, and how are you leveraging email to drive and deliver Digital Transformation marketing initiatives in your organization? With experts in email strategy, operations, marketing technology, creative, deliverability, and analytics we deliver optimum performance through email marketing excellence.
Successful email marketing requires a deep understanding of subscriber needs and motivations. Our Strategy Team uncovers insights on subscriber behavior, and stays on top of the latest email marketing trends and advancements to create targeted email programs that drive awareness, engagement and business growth.
Quality email marketing starts with quality email addresses. Successful email marketers must make email acquisition a regular, programmatic, and systematic part of their efforts to ensure long-term revenue growth. We help clients implement, execute, track, and optimize their email acquisition initiatives.
Trendline’s extensive experience in accessing and integrating “Big Data” gives us the ability to drive personalization and fully leverage increasingly sophisticated automation, segmentation, and dynamic content capabilities. When it comes to platform migration our extensive knowledge of both source and destination platforms ensures a seamless and efficient transition.
Highly effective email marketing programs draw on a range of tools and data sources beyond the core platforms. Our Platform Management team brings cutting- edge tools, advanced technologies, and best-in-class data sources to ensure your program delivers the best experience for your email subscribers and the best return on your email marketing investment.
Trendline’s commitment to providing the highest caliber of email operations services is evidenced by the publication of our rolling 6-month error-free rate of 99.97%. Our Email Operations team is made up of process experts, traffic managers, and quality-assurance specialists who are committed to the setup, testing, and monitoring of every campaign to ensure flawless execution and delivery.
The incredible amount of freedom in email design is only limited by the requirements established by email client developers such as Gmail, Apple Mail, Yahoo! Mail, and Outlook. Our Creative Services team is made up of graphic designers, copywriters, and HTML coders who know that emails not only have to look great and engage subscribers, but also have a job to do – motivate behavior and drive performance.
Email marketing is a high-touch discipline, and Trendline is a high-touch agency. We are focused on building strong, long-term relationships with our clients - clients with high expectations. To us, strong relationships are about being committed to a common goal, clear and respectful communications, understanding what’s important, being focused and disciplined, and working passionately to ensure quality deliverables with superior results.
Maximizing Deliverability, Optimizing Performance
Being blocked by one or more major ISPs can significantly impact your email marketing program. Our Deliverability experts bring decades of experience in this niche area to help enterprise organizations successfully navigate the complexities of major ISPs, network filters, and mailbox providers to maximize deliverability and drive results.
Analytics & Insights
What unique KPIs do you need to identify and track to evaluate success? Where should you invest time money, or resources to generate the highest ROI? With a consolidated approach and full performance picture, we’re able to answer key business and marketing questions to get to the heart of what part of your program is working, what’s not, why, and what needs to happen to optimize performance.
Generating Quick Results for Our Clients
We’re an agency of doers, talented people with highly specialized expertise in all things email, across industries and across ESPs. Our hands-on knowledge combined with a proven discovery process enables us to quickly get up to speed on your program and identify roadblocks, challenges and most importantly opportunities. Areas for quick results may include improving operational efficiencies through process standardization, automation of certain campaigns, and the implementation of Master Template Systems that ensure faultless, efficient, and effective program execution.
We evaluate and prioritize opportunities by considering feasibility, time to execute, and projected impact on business objectives. We outline trouble areas or potential knowledge gaps to determine the appropriate level of services required to ensure flawless execution. Our team has an uncommon mastery and understanding of the nuances of both the lesser-known and the most popular ESPs to help you fully leverage the value of your technology investments.
Execute Quick Wins
Driving immediate results while simultaneously building a long-term roadmap for success isn’t just good email marketing, it’s good business. Our goal is to help you drive untold value within your organization in both the short- and long-term. We do this through a collaborative approach that provides deep technical guidance to ensure you have the right tools and processes for your specific business and marketing goals.