Successful email marketing programs are built on meeting the expectations of consumers — delivering what they want, when they want, and how they want it — and aligning those expectations with the economic interests of the enterprise.
At Trendline we combine deep expertise in all aspects of email marketing, from ESP consulting, strategy, creative, and client services to platform management, email production, lead generation, and reporting & analytics.
“the highest satisfaction scores of any agency winning a total of eight awards…trendline is an excellent choice for any organization looking for a full-service email marketing agency.” – Email Agency Buyer’s Guide 2017, The Relevancy Ring.
Your business revolves around your customers. Your strategy should, too. Beginning with a focused exploration of your audience’s behavior as well as an audit of your email initiatives past and present, we uncover relevant insights for a strategy that influences perception, encourages action, and produces tangible results.
Successful email marketing requires a deep understanding of customers and the anticipation of their needs. Our Strategy Team is made up of experienced marketers who understand the latest trends and advancements in email marketing, garner relevant insights about customer behavior, and design targeted marketing programs that drive growth.
“Through their impressive client case studies Trendline underscored their expertise on delivering a compelling customer experience.” – Email Agency Buyer’s Guide 2017, The Relevancy Ring.”
Compelling copy, captivating email design, and sophisticated HTML coding aren’t optional — at least not for emails that need to make an impact. Armed with an in-house creative team that’s savvy to both the artistic and functional elements of successful email programs, everything we create is designed to connect and engage while taking full advantage of the latest technology.
The incredible amount of freedom in email design is only limited by the requirements established by email client developers such as AppleMail, Outlook, iPhone, and Android. Our Creative Services team includes graphic designers, copywriters, and HTML coders who know that emails not only have to look great and engage subscribers, but also have a job to do – motivate behavior and drive performance.
“Their creative work was among the best that we saw.” – Email Agency Buyer’s Guide 2017, The Relevancy Ring.
Trendline supports clients across multiple platforms, with a particular emphasis on Salesforce Marketing Cloud (ExactTarget) and Oracle Marketing Cloud (Eloqua and Responsys). One of the major advantages of working across multiple platforms is the ability to identify core functionality and separate marketing hype from reality within each of these platforms.
Key to the success of any email marketing program is the ability to not only access, but truly utilize “big data.” Integration of multiple data sources and systems are required to drive personalized messages and fully leverage increasingly sophisticated automation, segmentation, and dynamic content capabilities.
Transitioning email platforms is a complex task that requires a high degree of coordination as well as intimate knowledge of both source and destination platforms. Our solutions consultants have a deep understanding of all the major platforms enabling us to ensure a seamless and efficient transition.
“Data technical services and integration is an area where Trendline Interactive stands out.” – Email Agency Buyer’s Guide 2017, The Relevancy Ring.
Email isn’t rocket science, but it’s more complex than many presume. With an uncommon mastery and understanding of the nuances of both the lesser-known and the most popular ESPs, our technical team ensures that everything works optimally, is structured flawlessly, and meets your business’s needs.
Highly effective email programs draw on a range of tools and data sources over and beyond the core platforms. Our technical services team brings cutting edge tools; advanced technologies; and best in class data sources to ensure your program delivers the best value to your customers and your organization.
“Customers praised Trendline’s deep expertise in the top ESP platforms and appreciate their focus on optimization, automation, and innovation.” – Email Agency Buyer’s Guide 2017, The Relevancy Ring.
Mindful strategy deserves equally-mindful execution. Joining forces for the setup, testing, deliverability, and monitoring of every email campaign, our email production specialists pave the way for emails to make it to inboxes error-free.
Trendline’s commitment to providing the highest caliber of email production services is evidenced by the publication of the company’s rolling 6 month error-free rate of 99.92%. Our Production Services team consists of Platform Specialists, Operations Managers, Deliverability Consultants, and Quality-Assurance Specialists committed to the setup, testing, and monitoring of every campaign to ensure flawless execution.
“Trendline earned especially high marks relative to the competition in the area of Production/Campaign Services.” – Email Agency Buyer’s Guide 2017, The Relevancy Ring.
Email Acquisition / Lead Generation
The average email list loses approximately 25% of its email addresses per year through the normal process of attrition. Essential to the lifeblood of any successful email marketing program is the ability to acquire new quality email addresses on a consistent basis. Quality email marketing starts with quality email contacts. Successful email marketers must make email address acquisition a regular, programmatic, and systematic part of their efforts, just to sustain — let alone grow — revenue. Trendline works with clients to implement, execute, track and optimize their email acquisition efforts.
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We are a high-touch agency focused on building strong relationships with our clients; clients with high expectations. To us, strong relationships are about being committed to a common goal, clear and respectful communications, understanding what’s important, being focused and disciplined, and working passionately to ensure quality deliverables with superior results.
“Trendline Interactive had the highest satisfaction scores of any agency winning a total of eight awards.” – Email Agency Buyer’s Guide 2017, The Relevancy Ring.
Reporting & Analytics
Email marketing data lives across multiple silos including CRM, Web Analytics, E-commerce, and the ESP. Looking at any of these in a vacuum only paints a partial, and sometimes misleading, picture of performance. Integrating data from these silos, our analytics and technology teams work together for a diagnostic approach that paves the way to stronger future performance and ultimately, higher ROI.
Our teams ensure that data is structured in a way that allows us to address the most pressing marketing questions: What is and is not working? What are the unique KPIs that enable us to track and evaluate success? Where should our clients invest to generate the highest ROI? By addressing these questions, we are able to provide actionable recommendations and continually optimize performance.
“Trendline scored higher than any of their peers in the areas of email analytics.” – Email Agency Buyer’s Guide 2016, The Relevancy Ring.
Delivery is getting your email accepted by a subscriber’s email delivery server, but it doesn’t necessarily mean it’s going to that subscriber’s inbox. Deliverability is the art and science of truly getting that email into the inbox—and it takes broad expertise in mail servers, architecture, infrastructure, domain name systems (DNS), Sender Policy Framework (SPF) records, segmentation, engagement, and the nuances of both B2B and B2C senders. Our experts bring decades of experience in this niche arena to navigate the complexities of major ISPs, network filters, and mailbox providers to maximize deliverability and drive results. Our email deliverability services are performed by Inbox Pros, a Trendline Company. For more information go to Inbox Pros.