Achieve Long-Term Success With a Foundation of Sound Strategy

Our approach to strategy is based on a proprietary discovery process that uncovers insights that drive efficiency, sustainable growth, and long-term value.

Holistic strategic approach powered by data, analytics, and customer understanding

Learn about your email program inside and out though our in-depth discovery process

Create strategic marketing blueprints with operational assessments

Establish data-driven strategies that use analytics to inform business decisions, email content, and segmentation

Develop ongoing strategic initiatives including multi-channel and testing optimizations

Competitive Advantages

Data-Driven Solutions

Data-driven email marketing strategies involve interpreting your data to better understand your customers. Trendline’s email strategy team leverages data, analytics, and customer behavior, as well as customer needs and motivations to help drive business decisions.

Email Marketing Roadmap

The output from our proprietary discovery process is a strategic marketing roadmap or blueprint that not only outlines where your program is today, but details the steps needed to get you where you want to go tomorrow.

Sophisticated Technology

We’ll maximize your email program investment by leveraging the increasingly sophisticated functionality of your platform to drive engagement and value for your subscribers.

Operational Efficiency

Through onsite interviews and stakeholder engagement, we quickly get up to speed on all aspects of your email program. We provide recommendations on operational efficiencies and find solutions that drive long-term value.

Why Trendline

We develop data-driven email strategies that drive sustainable growth


VP, Marketing Strategy

Scott Burdsall

Scott Burdsall is the Vice President of Marketing Strategy at Trendline Interactive, where he oversees and directs the marketing strategy for a number of our clients. His focus is on messaging and segmentation strategies to drive maximum conversion from the email channel and to deliver an optimal user experience. To learn more about our strategic approach to email marketing excellence including planning, segmentation, messaging, testing, and performance Contact Us.

Get Started with Trendline

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1 Contact

Let us know how we can help.

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2 Chat

We'll talk about your business goals. No strings attached.

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3 Proposal

You'll review a customized plan to improve your email program.

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4 Results

We'll get to work on generating solutions that unlock growth.