Achieve Long-Term Success With a Foundation of Sound Email Strategy
Our approach to email strategy is based on a proprietary discovery process that uncovers insights that drive efficiency, sustainable growth, and long-term value.
Holistic strategic approach powered by data, analytics, and customer understanding
Data-driven email marketing strategies involve interpreting your data to better understand your customers. Trendline’s email strategy team leverages data, analytics, and customer behavior, as well as customer needs and motivations to help drive business decisions.
Email Marketing Roadmap
The output from our proprietary discovery process is a strategic marketing roadmap or blueprint that not only outlines where your program is today, but details the steps needed to get you where you want to go tomorrow.
We’ll maximize your email program investment by leveraging the increasingly sophisticated functionality of your platform to drive engagement and value for your subscribers.
Through onsite interviews and stakeholder engagement, we quickly get up to speed on all aspects of your email program. We provide recommendations on operational efficiencies and find solutions that drive long-term value.
We develop data-driven email strategies that drive sustainable growth
Director Email Strategy
Scott Burdsall is the Director Email Strategy at Trendline Interactive, where he oversees and directs email marketing strategy for a number of our clients. His focus is on messaging and segmentation strategies to drive maximum conversion from the email channel and to deliver an optimal user experience.