Staying in Your Subscriber’s Inbox: How Will Consolidation in Email Deliverability Providers Affect You?

Staying in Your Subscribers’ Inbox: How Will Consolidation in Email Deliverability Providers Affect You?

With several acquisitions in the email space in the last year, you’re probably wondering how this change will affect your efforts to improve deliverability and the industry as a whole.

Deliverability monitoring and strategic solutions are primary concerns for email marketers. You need a good inbox placement rate so that subscribers can see and act on your emails. Hitting the spam folder isn’t good enough anymore!

Your email list is your email program’s greatest asset. Tracking how well it performs is essential for a high-value email program.

Chris Arrendale, Chief Privacy Officer at Trendline, will walk you through the state of the email industry, ISPs and partners in the email space, and how this all affects your email program.

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Featured Speaker

Chris Arrendale Trendline Interactive

Chris Arrendale, Chief Privacy Officer

Chris Arrendale is the Chief Privacy Officer at Trendline Interactive, bringing over 16 years of experience in email marketing technology and software to the table. His expertise includes insights into the email industry’s largest ISPs and is backed by extensive knowledge in industry-leading webmail providers, spam filter providers, reputation management strategies, and deliverability consulting best practices.