Tag: Email Acquisition

How to Turn Dealhound Email Subscribers into Loyal Ambassadors

It should be no surprise that many email subscribers are in it for the deals and promotions. While you might not think that these types of subscribers would be championing your brand, you might want to open up your mind. Email acquisition through deals and promotion is an obvious extrinsic motivational tactic. Here are some... Read more »

The “Why” of Email Acquisition

As we wind down the 3rd quarter and preparations for the large Q4 push (either Holiday or the final sales for year) really start to heat up, one thing on the minds of many companies these days is email acquisition. Not only is Q4 a time for selling, but it’s also a time for companies... Read more »

Figuring out the WHY and WHAT of subscriber acquisition.

As many organizations begin planning for the 2012 year, one topic that is sure to be discussed Ad nauseam is subscriber acquisition.  It’s no secret that in order to grow and sustain a successful email program, organizations need to have solid plans to acquire and retain subscribers. I have been a part of many discussions... Read more »

Leveraging Social Media for Email Acquisition – 3 Simple Tips

Nearly every email conference, white paper, blog post and webcast today is focused in some part on the use/leveraging the power of social media. Social CRM scares the heck out of marketers and its especially true when you start talking about the ability to integrate your social strategy with your email marketing efforts. Flip the... Read more »