Tag: Email Deliverability

Staying on the Deliverability Nice List this Holiday Season

Inbox Examiner: Staying on the Deliverability Nice List this Holiday Season
*The Inbox Examiner Series is a discussion around the many challenges in the email marketing industry, with proven solutions from leading industry experts. watch the video here. It’s here, that magical time of year; prepping for Holiday email campaigns. Every marketer steps up their email game and before they know it, they find that their... Read more »

Back to the Basics: Email Deliverability

Back to the Basics: Email Deliverability
  In the world of email marketing, email deliverability is the one metric that rules them all. Despite that, many people in the industry still have a difficult time defining what exactly email deliverability is. Not only that, but why is it important? Let’s take a closer look. At the most basic level, email deliverability... Read more »

Deep Thoughts in Email Marketing — March 2016 Edition

Continuing the monthly tradition of providing you deep thoughts that will perhaps spawn a little laughter or a little chatter amongst the email brethren. Imagine a day where every single email marketer and every single spammer pressed the send button at the same time. I wonder if English teachers secretly want to grade the grammar... Read more »

New Spamhaus DBL Codes

A couple of weeks ago, Spamhaus announced that they are introducing two new sets of return codes for its DBL that took effect on July 1st, 2014.  The first set of codes is to list all legitimate domains/senders that have been compromised, and the second set is going to be used to list malware domains... Read more »

One Important Deliverability Tip For This Week.

    I just read “Ensuring Black Friday and Cyber Monday Email Deliverability Guide” that was published from Message Bus and have to say that it was chock full of deliverability goodness for the email marketing geeks as we approach one of the heaviest email marketing weekends of the year.  They made several key points in... Read more »