Tag: Email Marketing

Trending Inbox: The Patagonia Brand Promise Delivered To The Inbox

Trending Inbox: The Patagonia Brand Promise Delivered to the Inbox
  A company’s brand promise is something that connects your product or service with your purpose, your positioning, your strategy, your people and more importantly your customer experience. Some brands do it well in certain channels and some brands don’t. Over the last 10 years, I have talked about ways to extend and execute your... Read more »

Back to the Basics: Email Metrics

Back To Basics: Email Metrics
  Email marketing may seem daunting for the uninitiated, but if one takes the time to master the basics, it does not have to be difficult. This article will focus on the cornerstone of every successful email marketing plan: metrics. Which email metrics should be tracked? Why? These are the five email metrics every marketer... Read more »

Retention Programs Start With Defining An Inactive Subscriber

This is an updated repost of one of our most popular blog entries. As this information is still highly relevant and valuable to those looking to understand email design challenges, requirements, and solutions regarding responsive design, we wanted to share it again. Enjoy.   I have been reading a lot of posts recently on how... Read more »

Partner POV: The Value of a Click

The value of a click
*This is a repost from one of our industry-leading partners, AudiencePoint. Through our Partner POV series, we will highlight the great work and thought leadership presented by our partners. Enjoy.   How much is a Click in Email Marketing worth? Different models exist in attempting to answer this, each with their own benefits and challenges.... Read more »

5 Things Every Email Marketer Should Know

  Some years ago, OK many years ago, I joined a custom publishing agency. My first week was one of deep orientation. During that week I was taken through the details of the publishing process. I was taught about the print process: the different types of printers, paper, and printing techniques; color processes, CMYK and... Read more »

The Real Challenges of Responsive Email Design

*This is an updated repost of one of our most popular blog entries, originally published in 2013. As this information is still highly relevant and valuable to those looking to understand email design challenges, requirements, and solutions regarding responsive design, we wanted to share it again. Enjoy.   For us folks who have been in... Read more »

The Best QA Process to Produce Error-Free Emails

The Best QA Process to Produce Error-Free Emails
  Whether your emails are award winning pieces of creative designed within complex templates or just simple text only notes to your readers, they all have something in common. They all must go through Quality Assurance (QA) before heading to their awaiting inboxes. If you are concerned about the quality of your emails and delighting... Read more »

The Future of Email is Not on Your Wrist

The Future of Email is Not on Your Wrist
  I have some bad news for email marketers who thought and still think that the Smartwatch is going to change the way people engage with email. In fact, when the Apple watch debuted a few years ago, there was a flurry of blog posts that talked about how to design email for the wrist... Read more »

Back to the Basics: Email Deliverability

Back to the Basics: Email Deliverability
  In the world of email marketing, email deliverability is the one metric that rules them all. Despite that, many people in the industry still have a difficult time defining what exactly email deliverability is. Not only that, but why is it important? Let’s take a closer look. At the most basic level, email deliverability... Read more »