Tag: Email Marketing

How to Be Successful at Sending Email to Generation Z

Marketing to Generation Z
  Generation Z is the newest generation to enter into the marketing world over the past few years.  Defined as those born between 1996 and 2010, Generation Z matches if not outsizes the over 60 million millennials. Many companies have been gearing up to find ways to connect with this generation and while some have... Read more »

UPDATE: Top 5 Email Marketing Challenges

Top Email Marketing Challenges
  Whether it’s an in-house FTE (full-time equivalent) or a digital marketing agency you’re talking to, the general impression people have is that email marketing is easy.  Basically, it’s a digital version of direct mail. Well, we have a saying here at Trendline Interactive: “Email marketing is hard.” Here’s why: 1) DATA This is the... Read more »

Retailers Need Email Marketing More Than Ever

Email Marketing
The world of retail can be a tough and cruel place.  Most of us have worked in retail in some capacity over our lives, whether on the front lines with customers in certain departments or in corporate offices as an email marketer to a V.P. of whatever. For the last few years, the world of... Read more »

What Do You Do When You Are Done Testing Your Email Program?

Email Program
The operative word here is “done”.  First, you are never done testing because the winner is the new control and you will always need to be thinking of ways to beat the control.  Second, your email program is in a constant state of change and you need to be rolling with that change. Having a... Read more »

Why an Email Marketing Agency?

Trendline Interactive is a fast growing email marketing agency, and one of the things I spend a lot of time doing is interviewing new talent interested in joining our company.  A question that is commonly asked by candidates is “Why an agency that just focuses on email marketing?” Six and half years ago when Morgan... Read more »

6 Ways to Build an Email List From Scratch

Email List from Scratch
It’s incredibly easy to acquire an email list. Just type the words “email list” into any search engine and numerous pages of email lists are instantly available to purchase. There’s one problem, though, and it’s a big one; purchasing email lists is a horrible idea. Why? Because emails sent to a purchased list aren’t reaching... Read more »

Overview of the Enterprise Email Service Provider Landscape

Email Service Provider
The Enterprise Email Service Provider (ESP) landscape continues to evolve, and the competition is as fierce as ever. Instead of going into the strengths and weaknesses of individual providers (there are a number of buyers’ guides that regularly address this in depth), a general overview of the strengths and weaknesses of the different types of... Read more »

Email Is Not Having a Resurgence, Dammit!

Email resurgence
I am sick and tired of reading and hearing about how email marketing is making a comeback in digital marketing this year. Many publications are hailing the “rebirth” of email, but the truth of the matter is, it never left. In fact, it’s been strong for many years, but people haven’t paid attention because they have been focused... Read more »