Tag: Email Marketing

Seven Deep Thoughts On Email Marketing for February

I use to laugh when Jack Handey conveyed his deep thoughts on SNL. I keep a notebook full of my own deep thoughts that I’ve collected over the last 11 years. I would like to share a few of them with you. Perhaps some of them will spawn a discussion at the office or in... Read more »

#CNX15 – A Blockbuster Conference in New York

This year’s Connections conference played out like a big-budget summer movie: the host city was bigger, the stakes higher, and the aspirations grander. Unfortunately, as with most summer blockbusters, the character development was sacrificed in order to make room for flashy action and special effects. Having the event in New York City was apropos given... Read more »

Click. Click. Boom.

You can never escape the constant grind of analyzing your email campaigns by their click thru rates, and calculating and re-calculating what constitutes a good click thru rate. In fact, some strategists and long-time, client-side email marketers have over the years become obsessed with how to increase click thru rates, but in the process, have failed... Read more »

Instead of saying no…..

I’m convinced that “no” is the most common word in the English language. Babies sometimes say it as their first word, and we use it consistently as we grow into adulthood. As a parent, I use it quite a bit, “No, you can’t get GTA5. You are too young, and I don’t care who has... Read more »

The best “Black Friday” email of 2014

It was a virtual email frenzy this past Black Friday and I was there to witness all 650+ emails that came into one of my seed accounts.  There were some good ones and bad ones and even some strange ones, but the one email that stood out was from Patagonia.  The best Black Friday email... Read more »

Hiring and interviewing

As we continue to grow at Trendline and position ourselves for 2015, I have found myself interviewing a lot of people over the last several months.  We interview “in reverse” here, meaning that I make it a point to spend first at least 30 minutes with each and every qualified candidate, usually over the phone. ... Read more »

Let’s Talk Re-engagement Strategy (With A Slideshow)

Many email strategists and thought leaders will say that in order for an email program to be successful, organizations need to have relevant emails that drive conversion.  In fact, someone has probably come up with a list of all the email types that should be in production without really understanding the impact each one has,... Read more »

Database and Email Marketing Guru Arthur Hughes Dies

I was saddened to learn that the email marketing community has lost the legendary Arthur Hughes.  I learned of his death from a colleague this morning and while I never met him, I did speak with Arthur a few years ago as we planned an email marketing workshop that never materialized.  I remember fondly our... Read more »

The best day and time to send an email is …

As most of us in email marketing know, nothing is absolute, and success is usually predicated on copious amounts of test and learn. Finding the best time to send email is no exception. This issue keeps coming up, both in the forums I’m part of and as an audience question at email or digital conferences.... Read more »

Top 5 Email Marketing Trends of the Year (so far)

2014 has been an incredible year so far at Trendline. We are growing as an agency, and I am growing as an email marketer. While I’ve learned many things this year, I wanted to share with you the top 5 things (that I can discuss publicly) that have made me a better agency owner and... Read more »