Tag: Email Optimization

The Opposite of a Good Email Program Is a Great Email Program

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline” – James C. Collins, Good to Great Last February, people in the U.S. and around the world watched the Denver Broncos win the Super Bowl with a stifling defense and one of the best quarterbacks... Read more »

The best day and time to send an email is …

As most of us in email marketing know, nothing is absolute, and success is usually predicated on copious amounts of test and learn. Finding the best time to send email is no exception. This issue keeps coming up, both in the forums I’m part of and as an audience question at email or digital conferences.... Read more »

Tips For Creating A Great Confirmation Email

We're pretty busy at Trendline these days. In addition to being super busy with our awesome clients, we have managed to sign up for some great email programs just to see how they handle things. As I watched the welcome emails and first few interactions with these companies, there was one disturbing trend that I started... Read more »

Optimize your Email Campaigns for Sparrow with a Gravatar

Sparrow is an email client that offers some great new features for email users, and email marketers. Sparrow, a popular email client for iOS and the Mac, is growing in popularity and has some great features that are a welcome addition to the stagnant universe of email clients, most notably – avatars. As you can... Read more »