Tag: Email Preference Center

Highlighting Your Preference Center In The Email

I have never been a huge fan of preference centers and while some serve a good purpose, a good many of them languish with old data that is never updated by the subscriber.  I truly believe that preference centers fail not because they don't do what they are supposed to do, but that they are... Read more »

Choice & Control: The Ultimate Email Marketing Weapon.

As a subscriber to many email programs, I have the choice whether or not to open, read, click and convert to a companies newsletter or promotional email.  In addition, I can choose whether to remain subscribed or get out.  Its simple, I am in control. As a sender, I have the choice of whether or... Read more »