Tag: Email Testing

The Opposite of a Good Email Program Is a Great Email Program

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice and discipline” – James C. Collins, Good to Great Last February, people in the U.S. and around the world watched the Denver Broncos win the Super Bowl with a stifling defense and one of the best quarterbacks... Read more »

Two Things From My Inbox

Here are two things from my Inbox that I believe are share-worthy: Sent From My iPhone I subscribe to all of the potential presidential candidates’ email programs (so don’t think I am affiliated in any way with any candidate), and this one from Ted Cruz is interesting.  For those of us who work in email... Read more »

2 companies that should be on every email marketer’s radar

As 2015 kicks into high gear and we begin to think about what’s next for our industry, I’m focusing my efforts on the technologies that will impact the email-marketing world in the next 10-24 months. In particular, there are 2 companies that I’m insanely curious about: Cordial (cordial.io) Cordial was founded by some pretty smart... Read more »

Two Views That Undermine a Healthy Email Testing Strategy

I’ve been working in email marketing for many years now, on both the client and agency sides. In both situations, I’ve gone head-to-head with two types of attitudes that can be destructive to a healthy email testing philosophy: “We’ve tried that before and it didn’t work.” “We’ve always done it that way.” These sayings demonstrate... Read more »

Email Testing Using The Taguchi Method

Does this sound familiar? Q: What time of the day is best to send an email? A: Test it Q: Does lifestyle imagery perform better than other imagery? A:  Dunno…test it. Q: How does the placement of buttons affect my click thru and subsequent conversion rate? A: We should test that. Almost every email seminar... Read more »