Tag: permission

Just because its legal…

I was in a well know home furnishings store over the weekend with my wife. As we were checking out, the clerk turned to me with a nice smile and said “Would you like to sign up for our email list to receive special promotions in your inbox”. In my mind I said “hell ya”... Read more »


There have been quite a few posts around the email blogs lately about predictions or avenues for success in 2011.  Some of the common pieces of advice that I am reading are: relevancy, testing, segmentation, preferences, content etc….. However there is one thing that I truly believe in that I have yet to read about... Read more »