Tag: preference centers

A Simple And Clean Approach To Opt Down

Its been said that a good defensive strategy wins the big games and I could not agree more.  While some companies are spending a ton of money building out preference centers and the backend systems required to support them, a little known secret in the email marketing world is that by simply adding an opt-down... Read more »

Envelopes.com – Give a little to get something in return

I absolutely love it when companies get it.  Envelopes.com not only gets it, but they want to reward me for telling them a little about me.  In the email world, pundits/experts/pontificators often talk about relevancy and the need for companies to either start it or become better at it.  Some companies struggle with the concept... Read more »