Tag: re-engagement campaigns

Why Don’t Email Re-engagement Campaigns Work All the Time?

Reengagement Campaigns
By now, you have certainly experienced the occasional “We Miss You”, “We Want You Back,” or “It’s been awhile” emails, either in your inbox or as a campaign specialist who has sent these to your un-engaged subscriber base. Everyone likes to ask: Do these sorts of emails work? Well, for some brands they do. Other... Read more »

Let’s Talk Re-engagement Strategy (With A Slideshow)

Many email strategists and thought leaders will say that in order for an email program to be successful, organizations need to have relevant emails that drive conversion.  In fact, someone has probably come up with a list of all the email types that should be in production without really understanding the impact each one has,... Read more »

Don’t be Reactive with Inactive Subscribers, be Proactive

Proactive with Inactive Email Subscribers
  There has been a ton of chatter lately around messaging to inactive subscribers on your mailing list and this post is not about starting to do so or how to do it right. To me, there is no one size fits all re-engagement tactic or strategy. Re-engagement campaigns are customized and need to be... Read more »