In the revenue game of email marketing, it has long been said that timing and relevancy will win in the long term. As the Superbowl concluded and The Ravens were celebrating, the email marketing geek in me went to his inbox to see which retailers were going to fire off emails right after the game.... Read more »
We preach relevancy. We preach timeliness. We preach content. We preach humanization. We preach a lot. Sometimes we see the fruits of our “preachy-ness” and sometimes not. Regardless of your political affiliations, this email from Spirit Airlines exemplifies the ability to connect relevant information (The Presidential Debates last night content) with timeliness. Whether you like... Read more »
Marketers, especially email marketers, are obsessed with the topic of relevance. Of course, there are good reasons for this obsession. Messages targeted to subscribers based on their interests yield higher response rates. Too many irrelevant messages increase the likelihood people will unsubscribe from future email messages.
Being an email marketer, I get a lot of email. Most of it is only marginally useful, but I stay signed up because it is good for competitive research. So, when I get an email that is really on target, helpful and unexpected, I get weirdly excited. That’s what happened recently. We had tickets that... Read more »
As most of you are aware, October is National Breast Cancer Awareness Month. I have seen numerous campaigns from the local events to NFL players showing their support on the field. Since email marketing tends to be such a highly visible and profitable medium, you don’t see many companies dedicate an entire email to raising... Read more »