Tag: social media

How to Use Customer Testimonials and Social Proofs in Email

We received an interesting email the other day from Z Gallerie, a home décor and furniture retailer. It caught our eye because of the inclusion of several variations on the “customer testimonial” tactic. Though it does contain straight quotes, they appear to be pulled from Twitter and what looks like product reviews (either on Z... Read more »

Email From A Fresh Perspective

The New Intern… My name is Cynthia Velasco and I am one of the new interns here at Trendline Interactive.  In August I will be a senior at The University of Texas at Austin, studying marketing and advertising. I have been lucky enough to have my first taste of the “real world” here at Trendline. I have gained... Read more »

The Trendies – Black Friday Winners: Part 3

In part 3 of our Trendie Series, I want to highlight a couple of emails with a social flair.  Social flair is not something to mess around with if you don’t know what you are doing or if your audience is not social savvy.  That said, these organizations did a little something different and whether... Read more »

Privacy Policy Changes Need Love Too.

In many organizations there tends to be a lot of moving parts in many areas of the company. One such moving part which doesn’t seem to garner that much attention internally is when companies make changes to their privacy policy to better reflect their strategy as it relates to tracking and targeting. When changes are... Read more »

The October Trendie goes too….

Over the last 13-15 months, many brands have been sending emails to build fans and followers in the social channels.  Social Experts and studies have confirmed that just because you have a large fan or follower base does not guarantee loyalty or even consistent brand awareness. Companies have sent and continue to send dedicated emails... Read more »

Leveraging Social Media for Email Acquisition – 3 Simple Tips

Nearly every email conference, white paper, blog post and webcast today is focused in some part on the use/leveraging the power of social media. Social CRM scares the heck out of marketers and its especially true when you start talking about the ability to integrate your social strategy with your email marketing efforts. Flip the... Read more »