Tag: strategy

Revenue Per Email Acquisition Source

Due to the time constraints inherent in running an email program, getting questions answered in a timely fashion often proves difficult, if not impossible. Email marketers work with a variety of people, both internally and externally, to create campaigns and programs to acquire and onboard new subscribers. With so many people involved — each with... Read more »

Thinking like your subscriber

My kids are finally old enough so that I could take them to one of my favorite lunch places (Panera) instead of having to be stuck somewhere with a play area. When I got to the register, the cashier asked me if I wanted to join their just-launched loyalty club – MyPanera – where I... Read more »