Tag: Subject Lines

7 Mistakes to Avoid in Your Email Drip Campaign

7 Mistakes to Avoid in Your Email Drip Campaign
  Building an email drip campaign requires many different moving parts. You need valuable content that your leads can absorb, a landing page to capture emails, a series of great emails, and a workflow that maps out when, where, why, and how emails will be delivered to leads. The key to a successful email drip... Read more »

Three Standout Subject Lines (and More!) from My Inbox This Weekend

My inbox this past weekend was an interesting one.  It had 3 standout subject lines and one very compelling, well messaged piece of creative. Tastefully Suggestive Tasting Table was able to use a rather suggestive and well know saying to push an article about our love for skewering meals.  It caught my attention not only for its... Read more »

Three Things From This Weekend’s Inbox

Here are three things from this past weekend that stood out in my inbox: The Best Birthday Email This past weekend was my birthday, and after sifting through all of the typical birthday emails, this Virgin American one stood out for two reasons. First, it had an animated Richard B. dancing in the hero image,... Read more »

The best day and time to send an email is …

As most of us in email marketing know, nothing is absolute, and success is usually predicated on copious amounts of test and learn. Finding the best time to send email is no exception. This issue keeps coming up, both in the forums I’m part of and as an audience question at email or digital conferences.... Read more »

Top 5 Email Marketing Trends of the Year (so far)

2014 has been an incredible year so far at Trendline. We are growing as an agency, and I am growing as an email marketer. While I’ve learned many things this year, I wanted to share with you the top 5 things (that I can discuss publicly) that have made me a better agency owner and... Read more »

Email Subject Lines: How to Convert with the C.U.R.V.E. Method

Email Subject Lines from Trendline Interactive
There are two ways you can look at the practice of writing email subject lines: An unforgiving onslaught of repetition under duress that drains your creativity and energy An exciting and rewarding challenge that that’s an opportunity to improve marketing and communication skills Those of us who fall into the latter category hope that someday... Read more »

Subject Line Hall Of Fame – @H2O_Plus

There’s still no substitute for a good ol’ fashion subject line to get us excited about opening an email and engaging with a brand. @H2O_Plus is a great example of this. SL: Welcome to 2003 My immediate reaction was, whoa … someone made a mistake. But when I opened the email I realized that the... Read more »

Interesting Pictograph In An Email Subject Line

There have been plenty of articles and posts around the use of pictographs (also reffered to as symbols, characters, emoticons, etc…) in email.  Some are calling it a fad and others are saying it boosts engagement rates, but to me the jury is still out on these things.  That said, I was reviewing my email... Read more »

The Trendies – Black Friday Winners: Part 3

In part 3 of our Trendie Series, I want to highlight a couple of emails with a social flair.  Social flair is not something to mess around with if you don’t know what you are doing or if your audience is not social savvy.  That said, these organizations did a little something different and whether... Read more »