Tag: subscriber acquisition

Figuring out the WHY and WHAT of subscriber acquisition.

As many organizations begin planning for the 2012 year, one topic that is sure to be discussed Ad nauseam is subscriber acquisition.  It’s no secret that in order to grow and sustain a successful email program, organizations need to have solid plans to acquire and retain subscribers. I have been a part of many discussions... Read more »

Leveraging Social Media for Email Acquisition – 3 Simple Tips

Nearly every email conference, white paper, blog post and webcast today is focused in some part on the use/leveraging the power of social media. Social CRM scares the heck out of marketers and its especially true when you start talking about the ability to integrate your social strategy with your email marketing efforts. Flip the... Read more »