Analytics & Insights

Digital marketing is, at its core, an iterative process. This makes every message an opportunity to learn and improve. Our Test & Learn approach combines services and technologies that allows us to measure your program’s performance, monitor your program’s health and uncover insights to inform next steps.

Performance Monitoring

By combining analytics services with reporting and monitoring technologies, we can aggregate, process, and visualize your program’s performance, so you can see what is and isn’t working. We monitor:

Campaign Performance
Subscriber Engagement
Content Engagement
Automation Monitoring
Custom Reports & Dashboards
Data Visualization

RentPath now has a complete view of its deliverability and inbox placement, allowing the entire company to work constantly toward improving open, click, and conversion rates.”

Asher Amiel 

Senior Email Technical Support Analyst, RentPath

Improved Sender Reputation Improves Overall Conversions

Case Study

Making data memorable with storytelling

Article

Uncovering Insights

Analytics are the path to unlocking real, actionable insights. Our team will analyze your program’s performance data to look for the patterns in subscriber behavior, content engagement, offer performance and many other key metrics. We’ll then take those learnings to further optimize your engagement strategy via:

Quarterly Business Reviews
Testing Plans
Segment Analysis
Customer Journey Mapping & Optimization

Trendline are email experts from design, deployment and operations to systems architecture and analytics. But the thing I appreciate most is that they get it and they’re easy to work with.

Mark Nylec

Sr. Director CRM & Email Strategy, Gannett

Top 5 Reasons Why Your Email Open Rates May Be Falling

Article

Learn How To Optimize Your Subscribers’ Journey

Article

EXPLORE WHAT WE DO

Marketing Strategy

Identify the right actions to take

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Technology Consulting

Tools to propel you forward

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Agency Services

Bringing new ideas to life

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Analytics & Insights

Insights to advance your goals

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