Marketing Strategy

Growing your business is our business. Our marketing strategy team helps you grow a loyal and engaged audience while building the business case for new initiatives that drive measurable change.

Program Strategy

We help to bridge the gap between finding the right ideas and executing on them by ensuring the program strategy is rooted in driving quantifiable outcomes that truly connect our clients with the people that value them.

  • Strategic Blueprint & Roadmapping
  • Segmentation & Personalization
  • Cross-Channel Messaging
  • Customer Lifecycle Management
  • Customer Acquisition & Retention
  • Market/Competitive Analysis
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Trendline Interactive is a true partner. They understand our vision and values, embrace our success as their own, bring fresh, new ideas to the table, and they’re dedicated to the flawless execution of everything they do for us

Nataki Edwards

SVP Digital Strategy & Operations, AARP

Did digital transformation really just accelerate by 5-6 years?

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Email content strategy: 2 ways to build up your email program

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Email for marketplace businesses

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Operational Strategy

Setting your team up for success is paramount. Operational strategy accounts for the people, process and technology to optimize marketing performance. After all, marketing programs are only as good as the teams who run them.

  • Process Roadmaps
  • Team Utilization Framework & KPI
  • Technical Training
  • Staff Augmentation
  • Automation and Integration
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Successfully optimizing your operations to buy back time means you’re not only more efficient, but you’re also unlocking the capacity to dedicate more energy to new ideas and innovations.

Brandi Awbrey

Operational Strategist, Trendline Interactive

Measuring the Impact of Innovation in Email Marketing

White Paper

Agile Marketing for Email Optimization at Scale

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Creating Strategies for Growth

Even the most mature marketing programs have valleys and plateaus along the way. Here are a few of the ways we can help your program grow:

  • Acquisition, Messaging, and Onboarding Strategy
  • Iterative Testing To Guide Optimization
  • Subscriber Profiles, Data Sources/Flows and List Management
  • Optimization For E-Commerce
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Quality email marketing starts with data. Not all addresses drive the same value for your company. The best strategies are designed to grow, nurture, and convert, all the while optimizing and refining to drive down the cost per lead.

Scott Burdsall

VP Marketing Strategy, Trendline Interactive

The 6 Pillars of Effective Email Acquisition

White Paper

Three ways thriving email marketing programs grow healthy email lists

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Measure your email acquisition success

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Explore What We Do

Marketing Strategy

Identify the right actions to take

Technology Consulting

Tools to propel you forward

Agency Services

Bringing new ideas to life

Analytics & Insights

Insights to advance your goals

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