Marketing Strategy

Growing your business is our business. Our marketing strategy team helps you grow a loyal and engaged audience while building the business case for new initiatives that drive measurable change.

Program Strategy

Creating value starts with doing the right things. We help bridge the gap between finding the right ideas and correctly executing them. By ensuring program strategy is rooted in driving quantifiable outcomes, you will feel confident driving forward.

  • Segmentation & Personalization Plans
  • Cross-Channel Messaging
  • Testing Plans Strategies
  • Market/Competitive Analysis
  • Strategic Blueprint & Roadmapping

Trendline Interactive is a true partner. They understand our vision and values, embrace our success as their own, bring fresh, new ideas to the table, and they’re dedicated to the flawless execution of everything they do for us

Nataki Edwards

SVP Digital Strategy & Operations, AARP

Operational Strategy

Setting your team up for success is paramount. Operational strategy accounts for the people, process and technology to optimize marketing performance. After all, marketing programs are only as good as the teams who run them.

  • Process Roadmaps
  • Team Utilization Framework & KPI
  • Technical Training
  • Staff Augmentation
  • Automation and Integration

Creating Strategies for Growth

Even the most mature marketing programs have valleys and plateaus along the way. Here are a few of the ways we can help your program grow:

  • Acquisition, Messaging, and Onboarding Strategy
  • Iterative Testing To Guide Optimization
  • Subscriber Profiles, Data Sources/Flows and List Management
  • Optimization For E-Commerce

Quality email marketing starts with data. Not all addresses drive the same value for your company. The best strategies are designed to grow, nurture, and convert, all the while optimizing and refining to drive down the cost per lead.

Scott Burdsall
VP Marketing Strategy, Trendline

Explore What We Do

Marketing Strategy

Identify the right actions to take

Technology Consulting

Tools to propel you forward



Bringing new ideas to life

Analytics & Insights

Insights to advance your goals.

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